Why did you choose Avalanche+®?
John Meijer: “We started with pink Sweet Avalanche+® and white Sweet Avalanche+® because we personally felt they were very beautiful. Good growth, top quality and fabulous colours. We introduced Pearl Avalanche+® in 2011: a fantastic rose in soft shades of apricot.”

What do you think when you step into the greenhouse in the morning?
“I check that everything is calm and organised, whether the right supervisors are present and also simply that the plants are hydrated well.”

Who did you last cut Avalanche+® roses for yourself?
“We try to produce the most beautiful roses, and they’re available to everyone.”

How do you most enjoy seeing your roses used?
“It’s good when the roses look their best, whether it’s a major event or in someone’s home.”

What is your best Avalanche+® moment?
“Every day that we grow these fabulous roses is a top moment!”

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